Young Dance
Young Dance is a dance company and school that engages youth of all abilities, backgrounds, and body types in dance making and lifelong learning.
They needed a new logo that upheld their core values of inclusivity, movement, and youthfulness. Their previous logo was of an able-bodied female figure leaping over the words “Young Dance”. This didn’t really fit with the company itself, which caters to all body types, abilities, and gender identities.
Young Dance needed a cohesive brand that represented their values, was progressive and bold, and stood out amongst more traditional dance studios. Keeping their values in mind at all times, I created a logo and brand for Young Dance that was playful, flexible, and professional. It appeals to both children and their parents by being free form yet clear and clean.
In addition to their new logo, we created illustrations based on the swooping “N” in the logo that showed bodies of varying abilities and types moving and dancing. These illustrations are to be used throughout their marketing to accent their logo and further display their values of inclusion.
Services —
Logo design
Type and color system
Pattern design
Brand guidelines
Design collateral
Photos c/o Young Dance
Happenstance Design Co. was exceptional to work with, and was dedicated to getting to know the sentiment and nuances of our organization, as part of their work process. They’ve been an inspiration! We’ve grown as an organization in the ability to tell our story through their work.”
Jennifer Glaws,
Young Dance
